{"id":9672,"date":"2020-05-04T15:34:06","date_gmt":"2020-05-04T12:34:06","guid":{"rendered":"https:\/\/italia.th.staging.generation-y.net\/news\/iri-nei-supermercati-79-vendite-vino\/"},"modified":"2026-10-20T18:05:37","modified_gmt":"2026-10-20T15:05:37","slug":"iri-nei-supermercati-79-vendite-vino","status":"publish","type":"post","link":"https:\/\/italia.th.staging.generation-y.net\/it\/news\/iri-nei-supermercati-79-vendite-vino\/","title":{"rendered":"Iri, nei supermercati +7,9% vendite vino"},"content":{"rendered":"<header class=\"header-news\">\n<h4 class=\"news-stit\" style=\"text-align: center\">Consumo &#8220;stayathome&#8221; ha sostituito in parte il fuoricasa<\/h4>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-6146 alignleft\" src=\"https:\/\/italia.th.staging.generation-y.net\/wp-content\/uploads\/2020\/05\/ccie-2.webp\" alt=\"\" width=\"354\" height=\"250\" \/>L\u2019emergenza Covid19 ha colpito l\u2019intera filiera vitivinicola italiana. Pesa la chiusura di bar, ristoranti e il calo dell\u2019export ma buoni segnali arrivano nelle vendite online e nella distribuzion moderna (Iper, supermarket, discount).<\/p>\n<p>Nei primi tre mesi e mezzo dell\u2019anno le vendite di vino nella distribuzione moderna, secondo una analisi Iri per Vinitaly da inizio dell\u2019anno a Pasqua, hanno registrato una crescita a volume del 7,9% (+ 6,9% a valore) rispetto allo stesso periodo del 2019. Nel dettaglio i vini Doc e Docg sono cresciuti del 6,8% (+ 7,6% a valore), i vini Igp e Igt del 10,5% (+7,7% a valore), i vini comuni del 7,2% (+4,1% a valore), le bollicine dell\u20191,2% (+1,6% a valore). Durante la quarantena, a marzo i vini Doc e Docg sono aumentati del 9,9%, mentre i vini Igt del 4,0%.<\/p>\n<p>In calo le bollicine che sono scese del 5,4%, mentre il Prosecco \u00e8 cresciuto dell\u20198,3%. In ripresa il vino in brik, che a marzo \u00e8 cresciuto dell\u20198,8%. Il Bag in box (il formato da due litri e mezzo con il rubinetto) \u00e8 cresciuto del 36,8% (Iper, Super, Libero Servizio Piccolo). Nelle due settimane pasquali le vendite di vino sono aumentate del 10,2%, mentre si \u00e8 verificata una sensibile flessione delle bollicine: -38%.<\/p>\n<p>Prosegue intanto la crescita del vino biologico che nel primo trimestre 2020 ha venduto 1 milione e 559 mila litri, con un aumento del 19%.<\/p>\n<p>\u201cNella distribuzione moderna si \u00e8 comprato pi\u00f9 vino perch\u00e9 il consumo a casa ha sostituito, in parte, quello fuori casa, ma \u00e8 diminuita la spensieratezza e quindi la volont\u00e0 di stappare uno spumante \u2013 commenta Virgilio Romano, Business Insight Director di Iri \u2013 Da inizio anno la crescita maggiore la fanno registrare il vino IGP ed il vino Comune (da Tavola). La crescita dei vini Doc\/Docg, pur sostenuta, \u00e8 frenata probabilmente dalla minore scelta assortimentale presente nei negozi pi\u00f9 piccoli e dal minor tempo dedicato all\u2019acquisto, conseguenza delle indicazioni fornite dai punti vendita di ridurre i tempi della spesa\u201d.<\/p>\n<p>\u201cLa crescita degli acquisti di vino nella Grande Distribuzione in regime di lockdown \u00e8 significativa, in particolare a volume, ma non basta a colmare il gap di domanda che si \u00e8 creato con la chiusura del canale Horeca, specie per la fascia alta delle etichette \u2013 conclude Giovanni Mantovani, Direttore Generale di Veronafiere \u2013 I dati dimostrano, inoltre, una oggettiva propensione al risparmio, specie nel mese di aprile, da parte dei consumatori in questo momento particolare in cui anche Vinitaly \u00e8 al fianco del settore per favorire il rilancio attraverso il business in tutte le sue declinazioni\u201d.<\/p>\n<\/header>\n<div class=\"service-menu\">\n<div class=\"hidden-xs\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumo &#8220;stayathome&#8221; ha sostituito in parte il fuoricasa L\u2019emergenza Covid19 ha colpito l\u2019intera filiera vitivinicola italiana. Pesa la chiusura di bar, ristoranti e il calo dell\u2019export ma buoni segnali arrivano nelle vendite online e nella distribuzion moderna (Iper, supermarket, discount). Nei primi tre mesi e mezzo dell\u2019anno le vendite di vino nella distribuzione moderna, secondo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","members_only":""},"categories":[124],"tags":[],"class_list":["post-9672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chamber-updates-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iri, nei supermercati +7,9% vendite vino<\/title>\n<meta name=\"description\" content=\"Iri, nei supermercati +7,9% vendite vino - italia.gr\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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