{"id":9498,"date":"2020-03-03T10:37:21","date_gmt":"2020-03-03T07:37:21","guid":{"rendered":"https:\/\/italia.th.staging.generation-y.net\/news\/nasce-la-sneaker-hi-tech\/"},"modified":"2026-10-20T18:00:18","modified_gmt":"2026-10-20T15:00:18","slug":"nasce-la-sneaker-hi-tech","status":"publish","type":"post","link":"https:\/\/italia.th.staging.generation-y.net\/it\/news\/nasce-la-sneaker-hi-tech\/","title":{"rendered":"Nasce la sneaker \u2018hi tech\u2019"},"content":{"rendered":"
\n

Wahu lancer\u00e0 suola innovativa insieme a brand lusso italiano<\/h3>\n

\"\" MILANO – Arriver\u00e0 entro quest’anno sul mercato un’innovativa sneaker dotata di una suola “hi tech” in grado di cambiare forma. L’invenzione \u00e8 tutta italiana e porta la firma di Patrizia Casali, 27 anni, laureata al Politecnico di Milano in Bioingegneria e Ingegneria biomedica, la quale, insieme a un team di giovani ingegneri e designer, ha dato vita a Wahu, la prima suola digitalizzata, parte del gruppo milanese e-Novia. L’obiettivo della giovane startup \u00e8 di “creare innovazione in un contesto molto tradizionale, come quello delle calzature\u201d, spiega Casali, che punta a portare Wahu sul mercato “entro la fine di quest’anno”, in partnership “con un brand del lusso italiano”. L’intenzione \u00e8 quella di creare una piccola collezione di 150 paia di scarpe da lanciare come test. “Il primo prodotto che lanceremo sar\u00e0 legato all’ambito urbano”, ovvero, una scarpa adatta alla vita di tutti i giorni, che per\u00f2 pu\u00f2 essere utilizzata in contesti diversi, ad esempio, sulla neve o su terreno ghiacciato. Tra gli ambiti di applicazione allo studio c’\u00e8 quello sportivo, in particolare per il running, ma anche l’healthcare e la sicurezza sul lavoro. \"\"Tecnicamente, la suola \u00e8 dotata di una scheda elettronica e di sensori ed \u00e8 in grado di modificare autonomamente la propria forma, per adattarsi al cambiamento delle condizioni circostanti, come terreno e temperatura, o della persona che la sta indossando. “Questo lo fa attraverso un algoritmo scritto da noi che analizza il micro-slittamento tra la suola e il terreno. Quando lo slittamento supera un certo limite la suola si attiva per modificare le proprie caratteristiche tecniche, in particolare aderenza e ammortizzazione”. Con l’introduzione dell’elettronica nella scarpe, Wahu consente anche di creare servizi innovativi per l’utente, come l’identificazione basata sull’analisi dell’andatura, l’analisi della pressione del piede o la prevenzione delle cadute. Dopo i riconoscimenti ottenuti al Ces di Las Vegas 2020, Wahu ha ottenuto l’iF Design Award 2020, prestigioso premio internazionale attribuito per il design di eccellenza. Ad oggi e-Novia, la “fabbrica di imprese” basata a Milano, \u00e8 una realt\u00e0 di 130 talenti, che diventano 250 considerando le imprese controllate e partecipate, e comprende pi\u00f9 di 30 progetti imprenditoriali basati su oltre 40 brevetti.<\/p>\n<\/header>\n","protected":false},"excerpt":{"rendered":"

Wahu lancer\u00e0 suola innovativa insieme a brand lusso italiano MILANO – Arriver\u00e0 entro quest’anno sul mercato un’innovativa sneaker dotata di una suola “hi tech” in grado di cambiare forma. L’invenzione \u00e8 tutta italiana e porta la firma di Patrizia Casali, 27 anni, laureata al Politecnico di Milano in Bioingegneria e Ingegneria biomedica, la quale, insieme […]<\/p>\n","protected":false},"author":1,"featured_media":9500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","members_only":""},"categories":[124],"tags":[],"class_list":["post-9498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chamber-updates-it"],"acf":[],"yoast_head":"\nNasce la sneaker \u2018hi tech\u2019<\/title>\n<meta name=\"description\" content=\"Nasce la sneaker 'hi tech' - italia.gr\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nasce la sneaker \u2018hi tech\u2019 - 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