{"id":8914,"date":"2019-10-21T10:45:05","date_gmt":"2019-10-21T07:45:05","guid":{"rendered":"https:\/\/italia.th.staging.generation-y.net\/news\/pmi-italiane-investono-sempre-di-piu-sul-digital-marketing-e-sui-social-media\/"},"modified":"2026-10-20T17:57:24","modified_gmt":"2026-10-20T14:57:24","slug":"pmi-italiane-investono-sempre-di-piu-sul-digital-marketing-e-sui-social-media","status":"publish","type":"post","link":"https:\/\/italia.th.staging.generation-y.net\/it\/news\/pmi-italiane-investono-sempre-di-piu-sul-digital-marketing-e-sui-social-media\/","title":{"rendered":"Pmi italiane investono sempre di pi\u00f9 sul digital marketing e sui social media"},"content":{"rendered":"

Le imprese italiane puntano sul digital marketing e sui social media per farsi conoscere. Secondo un’indagine effettuata da Groupon il 95% delle piccole e medie imprese italiane reputa le attivit\u00e0 di marketing sempre pi\u00f9 importanti per il proprio giro di affari. In particolare negli ultimi dodici mesi le pmi mediamente hanno aumentato del 24% il loro budget per attivit\u00e0 di marketing online.<\/p>\n

\"\"
\nSi tratta di una tendenza in crescita: oltre 3 imprese su 5 dichiara di aver gi\u00e0 pianificato un incremento delle risorse per le attivit\u00e0 di marketing online nei prossimi 12\/24 mesi. I principali obiettivi che pensano di poter raggiungere: l’acquisizione di nuovi clienti, la promozione di offerte speciali e aumentare la propria visibilit\u00e0. Anche i social media fanno la loro parte: il 56% delle pmi italiane ha usato Facebook o Instagram come canale di marketing privilegiato soprattutto per promuovere le offerte speciali. Le imprese italiane, inoltre, si dicono molto soddisfatte della loro presenza sui social: il 41% ritiene che sia stata la scela di investimento pi\u00f9 efficace dell’ultimo anno. Poco meno di un quarto ritiene, invece, che siano pi\u00f9 efficaci i mezzi di pubblicit\u00e0 pi\u00f9 tradizionali come il direct marketing.<\/p>\n

Il 51% degli intervistati sostiene, inoltre, che i social media di propriet\u00e0 delle aziende siano il mezzo pi\u00f9 efficace per farsi conoscere. Convinzione sostenuta addirittura dal 74% delle micro imprese. Un’opportunit\u00e0 interessante \u00e8 rappresentata anche dagli influencer: il 65% delle pmi riconosce l’importanza che questi personaggi possono rivestire per il loro business se correttamente coinvolti in attivit\u00e0 e progetti a loro dedicati.<\/p>\n

\u00abSiamo ben consapevoli di quanto le pmi siano il motore dell\u2019economia del nostro paese \u2013 commenta Valentina Manfredi, direttrice amministrativa di Groupon Italia \u2013 i risultati di questa ricerca ci mostrano come ci sia una chiara evoluzione della mentalit\u00e0 anche di questi imprenditori che si stanno rapidamente aprendo alle possibilit\u00e0 del digital marketing; per questo ci impegniamo per offrir loro tutti gli strumenti e le opportunit\u00e0 per sviluppare al massimo il loro business in qualit\u00e0 di partner con una profonda expertise in ambito web\u00bb.<\/p>\n

 <\/p>\n

 <\/p>\n

FONTE:\u00a0https:\/\/www.ilmessaggero.it\/economia\/news\/pmi_digital_marketing-4799234.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le imprese italiane puntano sul digital marketing e sui social media per farsi conoscere. Secondo un’indagine effettuata da Groupon il 95% delle piccole e medie imprese italiane reputa le attivit\u00e0 di marketing sempre pi\u00f9 importanti per il proprio giro di affari. In particolare negli ultimi dodici mesi le pmi mediamente hanno aumentato del 24% il […]<\/p>\n","protected":false},"author":1,"featured_media":8915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","members_only":""},"categories":[124],"tags":[],"class_list":["post-8914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chamber-updates-it"],"acf":[],"yoast_head":"\nPmi italiane investono sempre di pi\u00f9 sul digital marketing e sui social media<\/title>\n<meta name=\"description\" content=\"Pmi italiane investono sempre di pi\u00f9 sul digital marketing e sui social media - italia.gr\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pmi 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